As Ibcos continues to evolve and invest in the future of dealership management, we’re pleased to announce the appointment of Jason Bradshaw as our new Sales and Marketing Director.
Jason joins Ibcos with extensive experience in business management systems and analytics in a career spent helping businesses use technology, data and insight to improve performance. Having worked across automotive, building & construction and rental sectors, he brings a strong understanding of the challenges dealerships face, together with a passion for building long-term customer relationships and partnerships.
In his role, Jason will lead both the Sales and Marketing teams, helping to ensure that Ibcos continues to understand the needs of dealers, strengthen customer relationships and deliver meaningful value as our solutions continue to evolve.
Investing in the future of the industry
Dealers of agricultural, groundscare and construction machinery face a rapidly changing industry. New technologies, evolving customer expectations, increasing use of data and the growing influence of AI are creating both opportunities and challenges for dealers.
At Ibcos, we believe that continuing to support the industry we love means investing not only in our products and services, but also in the people who help shape the future of our business. Jason’s appointment forms part of our ongoing commitment to further strengthening our leadership team and ensuring we have the right expertise in place to support our customers for years to come.
Jason will help guide how Ibcos continues to use technology, insight and innovation to better understand customer needs and deliver greater value across our dealer community.
Building deeper partnerships with dealers
A key focus for Jason will be strengthening the relationships we have with our customers.
“My job’s a simple one: listen to our dealers, and deliver results,” said Jason. “That means spending real time understanding what you need today and getting our platform ready for what you’ll need tomorrow. I’ll be asking plenty of questions and giving our dealers the chance to shape where we go next – because our growth and yours go hand in hand. Simple, effective, and built on long-term partnerships.”
Rather than just providing software, Ibcos aims to help dealerships navigate change, improve efficiency and prepare for future opportunities. By combining deep industry experience with a greater focus on customer insight and data-driven decision making, Jason will play an important role in helping Ibcos continue that journey.
What does customer success look like?
For Jason, customer success is about creating lasting value.
“Customer success isn’t complicated. It’s helping a dealer get the outcome that matters to them – running more efficiently, growing, getting ready for what’s next. It’s built to last.”
Looking forward to meeting dealers
Jason will be spending time with customers across the UK and Ireland in the months ahead.
“I’m really looking forward to getting out and meeting as many of you as I can – at your dealership, at the shows, wherever you are. That’s the part I’m most excited about. This is a knowledgeable, passionate industry, and when I look at that alongside our plans and our people, I’m genuinely excited about the months and years ahead.”
Learn more about Jason
To learn more about Jason, we invite you to connect with him on LinkedIn.
